--- title: "Premium A+ Content on Amazon: requirements and how to get it" description: "Premium A+ Content on Amazon: current eligibility rules for the UK and EU, what Premium adds over Basic A+, image and video specs and the steps to unlock it." image: https://www.axholdinggroup.com/hubfs/blog/amazon-premium-a-plus-content.jpg --- [![AX Holding Group](https://www.axholdinggroup.com/hubfs/Ax%20Holding%20group%20Logo.png)](https://www.axholdinggroup.com/en?hsLang=en) [Service Hub](https://www.axholdinggroup.com/en?hsLang=en#servicios) [AX Holding Group](https://www.axholdinggroup.com/en/about?hsLang=en) [Blog](https://www.axholdinggroup.com/en/blog)[ES](https://www.axholdinggroup.com/es/blog/cómo-conseguir-el-a-premium-en-amazon-y-aumentar-ventas-con-contenido-optimizado)[EN](https://www.axholdinggroup.com/en/blog/amazon-premium-a-plus-content) [WhatsApp](https://wa.me/34653695933?text=Hi%2C%20I%E2%80%99d%20like%20more%20information%20about%20AX%20Holding%20Group) [Contact](mailto:info@axservicehub.com) [Log in](https://dashboard.axholdinggroup.com/) [Service Hub](https://www.axholdinggroup.com/en?hsLang=en#servicios) [AX Holding Group](https://www.axholdinggroup.com/en/about?hsLang=en) [Blog](https://www.axholdinggroup.com/en/blog)[ES](https://www.axholdinggroup.com/es/blog/cómo-conseguir-el-a-premium-en-amazon-y-aumentar-ventas-con-contenido-optimizado)[EN](https://www.axholdinggroup.com/en/blog/amazon-premium-a-plus-content) [Blog](https://www.axholdinggroup.com/en/blog) · Guides # Premium A+ Content on Amazon: requirements and how to get it 8 October 2026 · Ax Holding Group™ ![Product page layout with image, video, carousel and comparison modules, next to the title ‘Premium A+ Content’](https://www.axholdinggroup.com/hubfs/blog/amazon-premium-a-plus-content.jpg) Quick answer Premium A+ Content is the advanced version of A+ Content: larger images, video, interactive hotspots, carousels and a Q&A module in your product description. Amazon’s help pages for the UK, Germany, Spain and the US list two conditions to unlock it: an A+ Brand Story published on every ASIN your brand owns, and at least five A+ Content projects approved and published in the past 12 months. Amazon checks eligibility every week, shows a banner in A+ Content Manager when you qualify and doesn’t charge for Premium during its current promotional period. It says Basic A+ can increase sales by up to 8%, and well-implemented Premium A+ by up to 20%. Many guides still say you need 15 A+ projects to unlock Premium A+ Content. That figure comes from a 2022 Amazon announcement, and Amazon has changed the rule since. These are the current requirements from Amazon’s own help pages, what Premium adds over Basic A+, the specifications your images and video have to meet, and the steps to get there if you sell on Amazon.co.uk or Amazon’s EU stores. ## What is Premium A+ Content? A+ Content is the brand content that appears in the Product description section of a detail page. Amazon’s help pages describe three types: - **Basic A+ Content:** image and text modules, feature lists and product comparison charts that answer customers’ questions before they ask them. - **Premium A+ Content:** the same section with more space and richer media: interactive hover hotspots, multiple video modules, enhanced comparison charts, larger images, carousels and a Q&A module. - **A+ Brand Story:** one carousel module with up to 19 cards about your brand’s history, values and product lines. It appears in the From the brand section and works alongside Basic or Premium A+. This is how Amazon compares the two versions: | Feature | Basic A+ | Premium A+ | | --- | --- | --- | | Image size | 970 × 300 px | 1,464 × 600 px | | Modules allowed on the detail page | 5 | 7 | | Module types to choose from | 14 | 19 | | Text, images and comparison charts | Yes | Yes | | Video and hotspots | No | Yes | | Navigation carousel | No | Yes | On results, Amazon’s Brand Registry pages for the UK, Germany and Spain, and its A+ Content page for the US, make the same claim: “Basic A+ Content can increase sales by up to 8% – and well-implemented Premium A+ Content can increase sales by up to 20%.” The source is Amazon internal data, and “up to” is a ceiling, not a forecast for your listing. ## Who can use A+ Content? You need a Professional selling account and a Brand Representative or Reseller role for the brand in Amazon Brand Registry. Four details from Amazon’s help pages that catch sellers out: - Since January 2024, generic ASINs in a Professional seller’s catalogue can use Basic A+ Content, but not Premium. - If an Amazon retail vendor has already added A+ Content to an ASIN, it shows under From the manufacturer and you can’t add or edit A+ Content on that ASIN. - A+ Content isn’t formally supported for books, music, video and DVD. - A+ Content hides your plain-text product description, so put everything important from that description into your modules. ## Premium A+ requirements in 2026 Amazon’s help pages for the UK, Germany, Spain and the US list the same two conditions. You are eligible if: 1. You have published an A+ Brand Story on all the ASINs you own in your catalogue. 2. You have had at least 5 A+ Content project submissions approved and published in the past 12 months. The criteria apply in any country where you sell and publish A+ Content, and once you meet them in one country you get Premium A+ access worldwide. Amazon re-evaluates eligibility every week. When you qualify, it enables Premium in A+ Content Manager and shows a banner with a link to create Premium A+ Content. You don’t need to contact Amazon to request it. On cost, Amazon says Premium A+ is free during its current promotional period. If it announces a fee, you will be asked to opt in, and you won’t be charged for the Premium content you have already created. When the promotional period ends, Amazon may stop you adding Premium modules to new ASINs, but Premium content already published stays on the detail page free of charge. The rules have changed several times, which is why older guides disagree: | Date | Source | Requirement | | --- | --- | --- | | August 2022 | Amazon announcement on its US and European seller forums | Brand Story across your catalogue and at least 15 A+ projects approved in the past 12 months, for each Amazon store; access granted at the end of each month | | October 2023 | Amazon announcement on its European seller forum | Brand Story on all brand-owned listings and five approved A+ Content modules in the last 12 months | | October 2026 | Amazon help pages for the UK, Germany, Spain and the US | Brand Story on all the ASINs you own and at least 5 A+ project submissions approved and published in the past 12 months, checked every week | The quickest check is your own A+ Content Manager: that is where Amazon shows the banner when Premium is enabled for you. Since May 2026 several agency blogs have reported that Amazon is enabling Premium A+ for every brand owner through a notice in A+ Content Manager. Amazon’s help pages still list the two conditions, and an Amazon moderator on the US seller forum said on 28 May 2026 that the requirement “has not been removed”. If Premium already appears in your A+ Content Manager, use it; if not, the two conditions are the route. ## How to get Premium A+ Content, step by step 1. **Check your role and plan.** Make sure your account has the Brand Representative or Reseller role for the brand in Brand Registry and that you sell on a Professional plan. If the brand is registered but you can’t access A+ Content, ask the brand’s administrator to assign you a selling role. 2. **Publish a Brand Story on every ASIN.** In Seller Central, go to Advertising, then A+ Content Manager, and select Start creating A+ Content. Choose Brand Story, add modules, apply your ASINs and submit. The bulk upload feature in A+ Content Manager lets you apply it to the whole catalogue. 3. **Get five A+ projects approved and published.** Follow Amazon’s A+ Content guidelines (below) so they aren’t rejected. You can have up to 20 submissions pending review at a time. 4. **Watch for the banner.** Amazon re-checks eligibility every week and shows the banner in A+ Content Manager, with a link to create Premium A+ Content. 5. **Build the Premium page.** Name the content, choose the language and add your modules. You don’t have to fill every slot, but Amazon suggests using both images and text. Preview it on desktop and mobile. 6. **Apply it to the whole ASIN family.** You can apply A+ Content to parent and child ASINs. For more than 1,000 ASINs you have to use bulk upload. 7. **Submit it for review.** Approved A+ Content appears automatically on the detail pages in the language you chose, and you can check its status in A+ Content Manager. 8. **Measure and improve.** Review the Content quality analysis tab in A+ Content Manager. If your ASINs get enough traffic, test two versions with Manage Your Experiments, which is open to brand owners for high-traffic ASINs with published A+ Content. ## Which Premium A+ modules can you use? Amazon’s Premium A+ Module Guide lists 19 Premium modules, the same number of module types as in the help page comparison. The guide was last updated on 30 May 2023, so check the limits A+ Content Manager shows when you build the page. | Type | Premium modules | Key specifications (desktop) | | --- | --- | --- | | Full-width image and text | Full image, Text, Background image with text | Images at least 1,464 × 600 px (600 × 450 px on mobile) | | Images and text | Four images and text, Dual images with text, Single image with text | Images at least 300 × 225 px, 650 × 350 px and 800 × 600 px respectively | | Video | Full video, Video with text, Video image carousel | .mp4 only, up to 200 MB and 180 seconds per video | | Comparison tables | Three layouts | From 2 to 7 products, depending on the layout | | Hotspots | Two layouts | 2 to 6 hotspots on a 1,464 × 600 px image | | Carousels | Navigation, Regimen, Simple image | 2 to 5 panels (2 to 6 for the simple image carousel) | | Q&A | Q&A | 2 to 5 questions and answers | | Technical specifications | Technical specifications | 4 to 16 specifications | For the full-width video, the guide recommends 10 seconds or less, because Amazon found the average customer may stop watching after that. Use the Q&A module for the questions you see again and again in your reviews. ## Producing the images and video Premium gives you more space to fill, so it takes more assets. These are the rules to check before you brief your designer, taken from Amazon’s A+ Content guidelines, product image guide and shoppable video guide. **Images in A+ Content** - JPG, BMP or PNG files in RGB colour, each under 2 MB and at least 72 dpi. Animated images such as GIFs are not allowed. - No blurry images, watermarks or small text that can’t be read on a phone. - Use images made for A+: don’t repeat the photos already in your image gallery. - One brand logo, and alt text on every image that describes what it shows. - If an image shows photorealistic people generated by AI, add the keyword contains-synthetic-performer to its dc:subject (XMP) metadata, or tick “AI-generated people” when you upload it to A+ Content Manager. - Modules with the AI Ready badge can generate text and images for you. You remain responsible for checking the result, and Amazon holds the rights to the images it generates: you can’t edit them or use them outside A+ Content. - If your images include text, plan a version of each image for every language you sell in. **Text and claims** - No prices, discounts, “buy now” language, shipping details, QR codes, contact details or links. - No time-sensitive words such as “new” or “latest”, except in the Brand Story. - No comparisons with competitors. Comparison charts can only include products of your own brand. - No quotes from customers or other private individuals. You can use up to four quotes or endorsements from well-known publications or public figures, with the author and date. - Awards and certifications need the awarding body and the year, and awards older than two years can’t be mentioned. - “Eco-friendly”, “biodegradable” and “compostable” are not allowed in text or images, and “recyclable” needs supporting information. For the legal side in the EU, see our article on the [EU ban on generic green claims](https://www.axholdinggroup.com/en/blog/eu-green-claims-ban-amazon?hsLang=en). - No warranty or guarantee information and no off-Amazon return or refund policies. **Video** Premium A+ video modules take .mp4 files, as in the table above. Videos in your image gallery go through a different tool, Upload and manage videos, with their own specifications: MOV or MP4, up to 5 GB, up to 1080p, horizontal 16:9 or vertical 9:16, and 1 to 12 minutes long. Your account must have been active for more than three months, and the first review takes 1 to 7 working days. Videos can’t include external links, promotional calls to action, unauthorised music or artwork, or third-party branding. Amazon says sellers who added videos to their detail pages saw on average a 24% increase in sales compared with ASINs without a video, based on its internal data from January to June 2026. **Listing images** The main image is what shoppers see first, in search results and at the top of the detail page. It needs a pure white background (RGB 255, 255, 255), the product filling 85% of the image and the whole product in frame. Every image needs at least 500 pixels on its longest side, and from 1,000 pixels customers can zoom. No image can show customer reviews, five-star graphics or Amazon badges such as “Amazon’s Choice”. Warning and safety images have their own slots (PS01 to PS06), shown in the Safety and Product Resources section: useful for the safety information the [GPSR requires in your listings for the EU and Northern Ireland](https://www.axholdinggroup.com/en/blog/gpsr-responsible-person-amazon?hsLang=en). Some products can also show a 3D model: see [how to create a 3D model for Amazon with your iPhone](https://www.axholdinggroup.com/en/blog/amazon-3d-model-iphone?hsLang=en). ## Does A+ Content work the same on Amazon.co.uk and the EU stores? The Premium criteria are the same on Amazon’s UK, German and Spanish help pages, and once you qualify in one country your Premium access is worldwide. What changes from store to store is the content itself: - **One page per country.** Amazon says it is not currently possible to copy A+ Content from one country to another: you have to recreate the page from the account for that country. - **Automatic translations.** Amazon may create language variations automatically for languages where you haven’t published content, and may translate and publish A+ Content in other countries for ASINs already localised there. You can edit these translations (and delete automatic language variations) in A+ Content Manager, so check what has been published in each language. ## Frequently asked questions ### How many A+ projects do I need for Premium A+ Content? At least five A+ Content project submissions approved and published in the past 12 months, plus an A+ Brand Story on every ASIN you own. That is what Amazon’s help pages for the UK, Germany, Spain and the US say. The 15-project rule came from a 2022 Amazon announcement. ### Is Premium A+ Content free? Yes, for now. Amazon says Premium A+ is free during its current promotional period. If it announces a fee, you will be asked to opt in, and Premium content you have already published stays on the detail page free of charge. ### How much can Premium A+ Content increase sales? Amazon says Basic A+ Content can increase sales by up to 8% and well-implemented Premium A+ Content by up to 20%, based on its internal data. It is a maximum, not a guarantee for your listing. ### How do I know if I have access to Premium A+? Amazon re-evaluates eligibility every week. When you qualify, it enables Premium in A+ Content Manager and shows a banner with a link to create Premium A+ Content. You don’t need to contact Amazon. ### Can I use the same A+ Content on Amazon.co.uk and Amazon.de? Not by copying it. Amazon says you can’t currently copy A+ Content from one country to another, so you recreate the page for each store. Amazon may also translate and publish A+ Content automatically for ASINs already localised in other countries, and you can edit those translations. ### Can I show customer reviews or prices in A+ Content? No. Amazon’s A+ Content guidelines don’t allow quotes from customers or other private individuals, or prices, discounts and promotions. You can include up to four quotes or endorsements from well-known publications or public figures, with the author and date. ax Design Is your detail page ready for Premium A+? ax Design creates A+ Content, listing images, Brand Stores and video for Amazon sellers, plus branding and packaging. [Discover ax Design →](https://www.axholdinggroup.com/en/ax-design?hsLang=en) *Sources: [Amazon Seller Central Help (UK), ‘A+ content’](https://sellercentral.amazon.co.uk/help/hub/reference/external/G202102930?locale=en-GB), and the same page for [Germany](https://sellercentral.amazon.de/help/hub/reference/external/G202102930?locale=de-DE), [Spain](https://sellercentral.amazon.es/help/hub/reference/external/G202102930?locale=es-ES) and [the US](https://sellercentral.amazon.com/help/hub/reference/external/G202102930?locale=en-US); Amazon Seller Central Help (UK), [‘Create A+ content’](https://sellercentral.amazon.co.uk/help/hub/reference/external/G202134820?locale=en-GB), [‘A+ content guidelines’](https://sellercentral.amazon.co.uk/help/hub/reference/external/GGW8U76SSNTRTBX7?locale=en-GB), [‘A+ Content FAQ and troubleshooting’](https://sellercentral.amazon.co.uk/help/hub/reference/external/G202102960?locale=en-GB), [‘Manage Your Experiments’](https://sellercentral.amazon.co.uk/help/hub/reference/external/GVP453K5XRBJS7Y9?locale=en-GB), [‘Product image guide’](https://sellercentral.amazon.co.uk/help/hub/reference/external/G1881?locale=en-GB) and [‘Shoppable video guide’](https://sellercentral.amazon.co.uk/help/hub/reference/external/GUZBYWTTVULY6C9Y?locale=en-GB); Amazon, Amazon Brand Registry pages for [the UK](https://sell.amazon.co.uk/brand-registry), [Germany](https://sell.amazon.de/en/brand-registry) and [Spain](https://sell.amazon.es/en/brand-registry); [Amazon, ‘A+ Content’ (US)](https://sell.amazon.com/tools/a-content); [Amazon Seller Forums, ‘Brands: New Premium A+ content promotion’ (8 August 2022)](https://sellercentral.amazon.com/seller-forums/discussions/t/56714bc31667d6e317a4aa85bee089f1), and [the same announcement on its European forum](https://sellercentral-europe.amazon.com/seller-forums/discussions/t/4f073f463367f2349cc7b01f00370c37); [Amazon Seller Forums (US), reply from an Amazon moderator on Premium A+ eligibility (28 May 2026)](https://sellercentral.amazon.com/seller-forums/discussions/t/c3f2d516-dcad-4f22-85fb-ec74625cb290); [Amazon Seller Forums (Europe), ‘Update to Premium A+ Content eligibility requirements’ (31 October 2023)](https://sellercentral-europe.amazon.com/seller-forums/discussions/t/cb36b705-3e9a-4c6f-92b0-398273ca66c6); [Amazon, Premium A+ Module Guide, version 1.0 (30 May 2023, PDF)](https://go.amazonsellerservices.com/paplusmodule_EN_202205). Checked on 8 October 2026.* Tags [Guides](https://www.axholdinggroup.com/en/blog/tag/guides) [Design](https://www.axholdinggroup.com/en/blog/tag/design) Share this article [mailto:?subject=Premium%20A%2B%20Content%20on%20Amazon%3A%20requirements%20and%20how%20to%20get%20it&body=https%3A%2F%2Fwww.axholdinggroup.com%2Fen%2Fblog%2Famazon-premium-a-plus-content](mailto:?subject=Premium%20A%2B%20Content%20on%20Amazon%3A%20requirements%20and%20how%20to%20get%20it&body=https%3A%2F%2Fwww.axholdinggroup.com%2Fen%2Fblog%2Famazon-premium-a-plus-content) Written by Ax Holding Group™ ## More from *the blog* More real cases, operational lessons and analysis for Amazon and ecommerce sellers. [See all articles](https://www.axholdinggroup.com/en/blog) ![AX Holding Group](https://www.axholdinggroup.com/hubfs/Ax%20Holding%20group%20Logo.png) The operating group behind five specialist Amazon services. By sellers, for sellers, from Preixens (Lleida). 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Write to us Book a call ```json { "@context" : "https://schema.org", "@id" : "https://www.axholdinggroup.com/#organization", "@type" : "Organization", "brand" : [ { "@type" : "Brand", "name" : "ax Prep Center", "url" : "https://www.axholdinggroup.com/en/ax-prep-center" }, { "@type" : "Brand", "name" : "ax Design", "url" : "https://www.axholdinggroup.com/en/ax-design" }, { "@type" : "Brand", "name" : "ax Agency", "url" : "https://www.axholdinggroup.com/en/ax-agency" }, { "@type" : "Brand", "name" : "ax Website", "url" : "https://www.axholdinggroup.com/en/ax-website" }, { "@type" : "Brand", "name" : "ax Mentory", "url" : "https://www.axholdinggroup.com/en/ax-mentory" }, { "@type" : "Brand", "name" : "ax Service Hub" } ], "description" : "Group of services for Amazon and ecommerce sellers with five brands: ax Prep Center, ax Design, ax Agency, ax Website and ax Mentory, connected by the ax Service Hub platform.", "email" : "info@axservicehub.com", "legalName" : "LOGISTIX GROUP", "logo" : "https://143146703.fs1.hubspotusercontent-eu1.net/hubfs/143146703/Ax%20Holding%20group%20Logo.png", "name" : "AX Holding Group", "sameAs" : [ "https://www.linkedin.com/company/ax-holding-group", "https://www.trustpilot.com/review/axholdinggroup.com" ], "taxID" : "E22709133", "telephone" : "+34665458955", "url" : "https://www.axholdinggroup.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@id" : "https://www.axholdinggroup.com/#organization", "@type" : "Organization", "name" : "AX Holding Group", "url" : "https://www.axholdinggroup.com/" }, "dateModified" : "2026-10-08T10:56:55Z", "datePublished" : "2026-10-08T10:56:55Z", "description" : "Premium A+ Content on Amazon: current eligibility rules for the UK and EU, what Premium adds over Basic A+, image and video specs and the steps to unlock it.", "headline" : "Premium A+ Content on Amazon: requirements and how to get it", "image" : [ "https://143146703.fs1.hubspotusercontent-eu1.net/hubfs/143146703/blog/amazon-premium-a-plus-content.jpg" ], "inLanguage" : "en-GB", "mainEntityOfPage" : { "@id" : "https://www.axholdinggroup.com/en/blog/amazon-premium-a-plus-content", "@type" : "WebPage" }, "publisher" : { "@id" : "https://www.axholdinggroup.com/#organization", "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://143146703.fs1.hubspotusercontent-eu1.net/hubfs/143146703/Ax%20Holding%20group%20Logo.png" }, "name" : "AX Holding Group" } } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "inLanguage" : "en-GB", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "At least five A+ Content project submissions approved and published in the past 12 months, plus an A+ Brand Story on every ASIN you own. 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