Shopify stores for Amazon sellers who want their own channel

Your ecommerce, your rules

ax Website builds Shopify stores, designed with ax Design, and custom websites with Next.js or Astro for Amazon sellers who want their own sales channel. Development, technical SEO, optimisation for AI search, advertising and analytics come from the same team in Preixens (Lleida), Spain, with the store connected to Amazon and to ax Prep Center.

  • ✓ Shopify & Shopify Plus
  • ✓ Technical SEO from day one
  • ✓ Nothing subcontracted

At a glance

What we doShopify and Shopify Plus stores · custom-built websites (Next.js or Astro) · technical SEO and AI search (GEO/AEO) · Google, Meta and TikTok ads · analytics and CRO
DesignCustom theme designed with ax Design
IntegrationAmazon SP-API · sync with ax Prep Center
TeamDevelopment, SEO and ads in-house, nothing subcontracted
ReportingMonthly report (traffic, conversion, ROAS and rankings) and your own Looker dashboard
LanguagesEnglish, Spanish and German

From your Amazon catalogue to your own online shop

Shopify stores designed together with ax Design for sellers who want to expand into their own channels and D2C. Development, SEO, ads and analytics from the same team: one domain, one set of analytics, one growth plan.

Ecommerce on Shopify

Shopify stores designed together with ax Design. Your own theme, native integration with your Amazon catalogue and operations unified with ax Prep Center.

  • Shopify · Shopify Plus
  • Custom theme designed with ax Design
  • Amazon SP-API integration
  • Sync with ax Prep Center

SEO + GEO/AEO

Classic technical SEO plus optimisation for generative engines (ChatGPT, Perplexity, Claude, Gemini) and Google’s direct answers. The new discovery layer: not just search engines, AI too.

  • Technical SEO · Core Web Vitals · Schema.org
  • GEO · citations in ChatGPT, Claude, Perplexity
  • AEO · featured snippets and AI Overviews
  • Editorial content built on real keywords

Performance Ads

Google, Meta and TikTok campaigns that bring qualified traffic to your Shopify store. An acquisition funnel built for D2C, not for showing off likes. Weekly optimisation against a target ROAS.

  • Google Ads · Search · PMax
  • Meta Ads · IG · FB
  • TikTok Ads and creatives
  • Weekly optimisation by ROAS

CRO & Analytics

End-to-end measurement, A/B testing and continuous improvement of the funnel. Decisions based on your own data, not borrowed dashboards.

  • GA4 + server-side tagging
  • A/B testing and heatmaps
  • Your own Looker dashboards
  • Cross-channel attribution

Why we’re not just another agency

Our own development, our own SEO, our own ads. Nothing subcontracted. The person who writes the code understands which keyword it has to rank for.

Modern stack

Next.js, Astro and React. Fast, maintainable websites, ready to grow without being rebuilt every year.

Technical SEO from the start

Indexing, schema, sitemaps and Core Web Vitals from the first line of code. Not a patch added later.

Your own theme

A custom Shopify theme designed with ax Design, so the store looks like your brand, not a template.

Your own analytics

GA4, server-side tagging and Looker dashboards. You know which channel sells, which keyword converts and where the funnel drops.

Amazon integration

Your website and Amazon talk to each other: SP-API, price comparison, ratings badge and cross-traffic flows.

Real KPIs

Monthly reporting with traffic, conversion, ROAS and rankings. No vanity metrics, no decorative screenshots.

From idea to organic traffic, without friction

A clear, traceable process. Every phase has a deliverable, a KPI and a deadline. No surprises and no never-ending projects.

01

Discovery

A first session on goals, KPIs, competitors and catalogue. We define what success looks like before we open Figma.

KPIs defined
02

Wireframe & design

Site architecture, wireframes and visual design. We validate with stakeholders before building anything.

Figma + review
03

Development

We build on Shopify, or with Next.js or Astro for custom websites, with content you can edit yourself and continuous deployment to a staging environment you can try out.

Open staging
04

Technical SEO

Indexing, schema, sitemap, redirects, Open Graph and Core Web Vitals. The site goes live already optimised for Google.

Core Web Vitals
05

Launch

Migration with a DNS plan, 301 redirects and communication.

301 redirects
06

Continuous optimisation

Monthly reporting, managed ads, A/B testing and continuous improvement. The site keeps growing after launch.

Monthly · ROAS

Technology that supports the plan, instead of limiting it

We choose every tool for a reason: a modern stack, frameworks that scale and a CMS you can edit yourself. No endless plugins and nothing that breaks with every update.

Next.js
Main framework
Astro
Static websites + SEO
Headless
Editable CMS
GA4
Measurable analytics
Looker
Your own dashboards
SP-API
Amazon integration
See the stack in action

You know which channel sells. Always

We don’t send you a Google Analytics screenshot: we build you your own Looker dashboard with every channel, your KPIs and attribution by keyword, campaign and page.

  • Traffic, conversion and revenue in real time
  • Cross-channel attribution: SEO, ads, Amazon, direct
  • Automatic alerts when something drops sharply
  • Monthly PDF report with an action plan included
Ask for a dashboard demo

Frequently asked questions

What does ax Website do?

We build Shopify stores, designed with ax Design, for Amazon sellers who want to sell through their own channels, and we handle technical SEO, ads and analytics from the same team.

Do you only build on Shopify?

No. Shopify is our default for sellers who want their own shop, and we also build custom websites with Next.js or Astro.

Can the store connect to Amazon and to ax Prep Center?

Yes, through Amazon SP-API and sync with ax Prep Center, so your catalogue and operations stay unified.

Do you optimise for AI search?

Yes. As well as technical SEO, we optimise for generative engines (ChatGPT, Perplexity, Claude, Gemini) and Google’s direct answers.

Do you run ads for the store?

Yes. Google, Meta and TikTok campaigns to bring qualified traffic to your store, optimised every week against a target ROAS.

How do you report results?

A monthly report with traffic, conversion, ROAS and rankings, plus your own Looker dashboard with cross-channel attribution.

Is any of the work subcontracted?

No. Development, SEO and ads are done by our own team.

Last updated: October 2026

Your brand deserves more than an Amazon listing.

Tell us what you sell and what you have online now. We’ll reply with a clear proposal: KPIs, timelines and a fixed price. No surprises.